Q Assignment | Graded Associated Objectives • Evaluate the components of a PESTEL analysis • Explain the importance of a SWOT analysis Assignment Guidelines Part 1 of this assignment – For this assignment, please refer back to Week #4. You will be focusing on the solution you have provided from that week (your new business idea). For the industry analysis, please note that there is a significant level of uncertainty when operating in a domestic or international business environment. Keeping this in mind, discuss how compiling a PESTEL analysis would aid your business in reducing uncertainty. Review the components of the PESTEL as you discuss how changes in the domestic environment impact business owners and entrepreneurs. Please include practical (“real world”) examples to support your response. Please review the following links for additional insight into a PESTLE analysis: • Marketing: PESTLE Analysis Links to an external site. • Industry Research Links to an external site. • PESTEL Analysis Links to an external site. • Pestle Technique -- A Tool to Identify External Risks in Construction Projects Links to an external site. • Developing a Multi-Criteria Decision-Making Model for PESTEL AnalysisLinks to an external site. Part 2 of this assignment – For the second part of this assignment, you will be conducting a SWOT analysis of your organization. You will need to evaluate the strengths/weaknesses (internal) and opportunities/threats (external). You can include this in essay or table formatting. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. Refer to the links in the EMG 4005 Library Research Guide Links to an external site.for additional insight into a PESTEL analysis. You are highly encouraged to use the library to facilitate your success on this assignment. Include at least two scholarly resources with your submission. This type of resource should be peer-reviewed. If you are unsure what this is, please reach out to the librarian.Links to an external site. Parameters • The paper should be two pages in length • The paper should be double-spaced, with 12-point Times New Roman font and one-inch margins • Use APA for citing references and quotations • See the assignment rubric below for more details Assignment due: Sunday at 11:59 p.m. ET Plagiarism You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of academic dishonesty. Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer. Rubric EMG 4005 Week 6 Assignment Rubric EMG 4005 Week 6 Assignment Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomePESTLE Analysis 50 to >40.0 pts Level 5 The PESTEL analysis was presented accurately and comprehensively. 40 to >30.0 pts Level 4 The PESTEL analysis was mostly presented accurately and comprehensively. 30 to >20.0 pts Level 3 The PESTEL analysis was somewhat presented accurately and comprehensively. 20 to >10.0 pts Level 2 The PESTEL analysis was partially presented in an accurate and comprehensive fashion. 10 to >0 pts Level 1 The PESTEL analysis was not performed. 50 pts This criterion is linked to a Learning OutcomeSWOT Analysis 50 to >40.0 pts Level 5 The SWOT analysis was presented accurately and comprehensively. 40 to >30.0 pts Level 4 The SWOT analysis was mostly presented accurately and comprehensively. 30 to >20.0 pts Level 3 The SWOT analysis was somewhat presented accurately and comprehensively. 20 to >10.0 pts Level 2 The SWOT Analysis was partially presented in an accurate and comprehensive fashion. 10 to >0 pts Level 1 The SWOT analysis was not performed. 50 pts This criterion is linked to a Learning OutcomeContent 40 to >32.0 pts Level 5 Content is highly relevant and informative; remains on topic. 32 to >24.0 pts Level 4 Content is relevant and informative; may stray slightly off topic one time. 24 to >16.0 pts Level 3 Content is mostly relevant and informative; may stray off topic one or two times. 16 to >8.0 pts Level 2 Content is somewhat relevant and informative; may stray off topic a few times. 8 to >0 pts Level 1 Content is often irrelevant; information may be noticeably incorrect and/or off topic. 40 pts This criterion is linked to a Learning OutcomeTasks 35 to >28.0 pts Level 5 All areas of the assigned tasks are addressed and proficiently completed. 28 to >21.0 pts Level 4 Most or all areas of the assigned tasks are addressed and competently completed. 21 to >14.0 pts Level 3 Some areas of the assigned tasks may be missing or incomplete; completed tasks are fairly well done. 14 to >7.0 pts Level 2 A few areas of the assigned tasks may be missing; completed tasks may need work. 7 to >0 pts Level 1 The assigned tasks may be mostly incomplete or poorly done. 35 pts This criterion is linked to a Learning OutcomeAccuracy 15 to >12.0 pts Level 5 Accuracy is excellent, and close attention to detail is clearly evident in all parts of the assignment. 12 to >9.0 pts Level 4 Most of the assignment is accurate and shows good attention to detail. 9 to >6.0 pts Level 3 Most of the assignment is fairly accurate and shows fair attention to detail. 6 to >3.0 pts Level 2 Several areas of the assignment may be slightly lacking in accuracy and/or attention to detail. 3 to >0 pts Level 1 Most of the assignment is clearly inaccurate and lacks attention to detail. 15 pts This criterion is linked to a Learning OutcomeWriting Mechanics 10 to >8.0 pts Level 5 Writing is clear and concise. Sentence structure and grammar are excellent. Punctuation is used correctly, and there are no spelling or APA formatting errors. 8 to >6.0 pts Level 4 Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. There are a few minor errors in grammar, spelling, and APA formatting. 6 to >4.0 pts Level 3 Writing is somewhat clear and concise. Sentence structure and grammar are fairly strong and mostly correct. There are a few minor errors in grammar, spelling, and APA formatting. 4 to >2.0 pts Level 2 Writing lacks clarity and/or conciseness. There may be minor problems with sentence structure and some grammatical errors, as well as several minor errors in grammar, spelling, and APA formatting. 2 to >0 pts Level 1 Writing lacks clarity and conciseness. There may be several serious problems with sentence structure and grammar. There are numerous major or minor errors in grammar, spelling, and APA formatting. 10 pts Total Points: 200